Project: Groove Bluetooth Speaker
Services: Package Design
Year: 2021
To learn the world of packaging, I set out to take one product and design 3 packages marketed for children, college age, and retirement age demographics. I chose bluetooth speakers from Walmart's Onn line. Research about the product and chosen demographics started the process. I learned that, generally, kids love color and faces they can relate to, college age adults like to feel expensive at a low cost, and retirement age adults look for transparency of the product.
The actual packages were hand built and personally designed to market towards the corresponding demographic. The child package was bright and fun with a singing face to communicate the purpose of the speaker. College was minimalistic and unique in its shape and design to express the quality of the product. Retirement had the product front and center catch the customers' eye right off the shelf.
Children
The child package is focused on color, relatability, and expressiveness. Using a face allows the child to relate to and recognize.
College
This package creates a sleek and unique look geared towards college aged adults. The expensive style for a low price creates the perfect balance for this demographic.
Senior
This senior directed package is simple, transparent, and stylish to create an effective package.
The final three packages build a stylish and effective line that reach its demographic by using contrasting colors & type, informational typography, and interesting graphics.
The dieline is simple and effective for the child package. Having the facial element on the front allows space for information and specs.
Built around a cardboard cylinder, the dieline for the college package was simple and straightforward. Sectioning the cylinder into three quadrants allows three different view points for the audience.
Using a two part package allows this senior package to create an informative and clear design that catches the eye of its audience. Simple graphics communicate in an effective yet stylish manner. The line contains the essential information prior to buying. Some extra information and fun graphic is designed into the bottom container to pull the viewer further into the package.